Fresh Fruit
Apples, citrus, grapes, berries, melons, tropical fruit, and avocados — the colorful, high-velocity anchor that pulls shoppers into the department.
Brand Previews · Supermarket Produce Departments
Introducing Fresh Ideas.The Right Connections.Real Produce Department Opportunities.
ProduceDepartments.com connects growers, brands, suppliers, distributors, and innovators with produce buyers, category managers, merchandising teams, and retail decision-makers across North America.
ConnectIntroductions to the right produce & fresh-foods buyers.
ShowcasePut your products in front of category managers.
Gain AccessReach decision-makers across national & regional banners.
Grow FasterMove from first pitch to placement, faster.
ExpandScale proven formats into new channels & regions.
Where new brands integrate
Real opportunities across the produce floor.
Most emerging-brand wins in the produce department live in a handful of integration formats. Knowing the format shapes the pack, the pitch, and the placement.
Fresh Vegetables
Leafy greens, tomatoes, peppers, potatoes, onions, mushrooms, and cucumbers — the dependable, basket-wide vegetables shoppers buy on every trip.
Value-Added Produce
Fresh-cut, salad kits, meal solutions, produce snacks, grab-and-go, vegetable trays, and smoothie programs that lift basket value and convenience.
Specialty & Organic
Organic, local programs, regenerative, hydroponic, greenhouse, ethnic, and functional produce for premium, clean-label, and health-aware shoppers.
Fresh Herbs
Bundled and packaged culinary herbs engineered for in-section cross-merchandising alongside fresh fruit, vegetables, and meal-solution sets.
Juicing & Smoothie
Fresh-pressed juices, smoothie programs, and functional fresh blends — the wellness-driven adjacency that turns whole produce into grab-and-go nutrition.
Fresh Program HeadquartersCurated assortments built for high-traffic, freshness-focused departments.
Seasonal Produce HubSeasonal sets, displays, and cross-merch built for peak fresh occasions.
Real Solution CenterPack, price, and placement guidance from operators who merchandise the floor.
1,000+Produce & fresh SKUs previewed
500+Retail outlets in network reach
25+Retail & foodservice channels
Brand Previews
Your direct line to retail.
Our core line-up of assets — and the broader Brand Previews network — connects your products with the right buyers, departments, and channels. A better way for brands to get seen.
Store Perimeter
- Produce Departments
- Deli & Dairy
- Meat Departments
- Bakery Departments
- Floral Departments
Center of the Store
- Grocery Aisles
- Frozen Aisles
- Health & Beauty Care
- Pet Aisles
- General Merchandise
Distribution
- Direct Store Delivery
- Distributor Networks
- Foodservice Distribution
- Redistribution
Other Topics
- Category Management
- Trade Spend
- Slotting Fees
- Seasonal Programs
- Funding Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
Contract Manufacturing Alliance
Stronger connections. Smarter solutions. Better results.
The Contract Manufacturing Alliance gives brands direct access to a trusted network of manufacturing and innovation partners — making it easier to develop, produce, and scale category-ready fresh and value-added products.
Powerful assets available to brands for their matchmaking efforts
Contract Manufacturers
Vetted manufacturers across capabilities, capacities, and production scales.
Commercial Kitchens
Fully equipped kitchens for short runs, recipe development, and culinary testing.
Pilot Plants
Pilot facilities to scale formulations and validate before full production.
Food Innovation Centers
Innovation experts and R&D resources to accelerate fresh product development.
Private Labelers
Private-label partners to bring retail-ready solutions to market faster.
Contract Packagers
Packaging partners for primary, secondary, and co-packing needs.
Ingredient Resources
Trusted suppliers to power your fresh product ideas.
Packaging & Formulators
Packaging innovators and formulators to bring your vision to life.
One alliance. Endless possibilities.Let's build what's next. Connect. Collaborate. Create.
The team behind Brand Previews has
Over 100 Years
in the business
A legacy of experience. A future of opportunity.
Four generations of grocery, innovation, brand building & distribution excellence.
Durban Produce
Our story starts in the 1920s with a regional fresh-foods business built on hard work, community, and a passion for good service.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and marketing cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging fresh products from concept to shelf.
Built to Scale
Today we run our own distribution network, helping brands get to market efficiently and everywhere consumers shop.
Retail ExpertsDeep expertise across every retail channel.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger produce industry. Together.
Key trade associations & trade events.
Uniting professionals across the fresh produce, floral, and organic sectors to promote innovation, growth, sustainability, and a stronger tomorrow — from farm to table.
Produce & Fresh
Quality. Freshness. Innovation.IFPAPMAUnited FreshCPMAWestern Growers
Organic & Specialty
Local. Regenerative. Sustainable.OTAAUSVEGMichigan Vegetable CouncilOrganic Trade
Floral & Farm
Better for people & planet.Society of American FloristsSAFFarm BureauLocal Programs
Leading trade eventsFresh SummitGlobal Produce & Floral ShowFruit LogisticaCPMA ConventionSoutheast Produce Council Expo
Retail Formats (Channels)
Connecting brands to retail distribution.
The Contract Manufacturing Alliance helps brands, retailers, and manufacturers navigate retail channels by aligning the right products with the right formats for growth.
Mass Merchandisers
- Walmart
- Target
- Costco
- Sam's Club
- Meijer
Grocery Retailers
- Kroger
- Albertsons
- Publix
- Ahold Delhaize
- H-E-B
Convenience & C-Store
- 7-Eleven
- Circle K
- Casey's
- Wawa
- Sheetz
Foodservice & Distribution
- Sysco
- US Foods
- Performance Foodservice
- Gordon Food Service
E-Commerce & Digital
- Amazon
- Walmart.com
- Instacart
- Thrive Market
- DTC
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your brand in front of buyers everywhere consumers shop.
50States covered
100+Years of combined experience
8Retail channels served
1923Building ever since
Introduce your brand
Bringing a new product to the produce department?
Send your category, format, target banners, and current pilot status. The brand-preview team responds with a section-fit read and a clear path to placement.